mandy
Author Archives: mandy
mandy
digital channels that make you the most money
What really, really, really matters is how many of your leads convert into donors or customers. Period. If you want to grow your business or fund a new program at your nonprofit, conversion is all that really matters. There are 100’s of ways to recruit and convert leads online–which is the problem. With so many […]
Continue readingYour Ultimate Landing Page
Great emails do one thing. They get your reader to click through to your landing page. Your landing page is where you “seal the deal.” It’s where you persuade your donor to donate, your customer to buy, your prospect to become a client. Year-end equals big revenue for retail and nonprofits if… You have a landing page […]
Continue readingHere’s how your colleagues use social media
Here’s the scoop on what your colleagues are thinking and doing with social media. How does this align with your thinking? Social Media Examiner just released a 50 page report with 70 charts based on responses from 2,800 of your fellow marketers about how they use social media to grow their business. The full 2014 […]
Continue readingAre you missing this easy opportunity to impress?
I have a confession. This used to be my new subscriber’s FIRST impression of me. What a HUGE MISSED OPPORTUNITY! Your confirmation page is your first impression. It’s in your subscriber’s face! Make the most of this moment. Here’s how to make the most of your confirmation page “welcome” copy: Make your subscriber feel appreciated […]
Continue readingThe Most Important Email You’ll Ever Send
I’m so passionate about you winning new customers or donors that I put together an online workshop for you, for free: The Most Important Email You’ll Ever Send Thu May 15, 2014 10 am PT, 1 pm ET This online webinar workshop will give you a nuts & bolts plan for converting more leads into customers or donors. […]
Continue reading15 free or low-priced tools to help your email campaigns get better results
Want to improve your email performance? There are free and low cost tools, outside of your email platform, that can help you polish and refine your emails for higher performance. I started this list with my “go to” tools and polled my colleagues for their top tool recommendations. They came back with a range of […]
Continue readingUse “Most Popular” to boost your open rates
We all want higher open rates. You want to be at the top of your subscriber’s reading list, right? Or, maybe you are just fresh out of interesting ideas–writer’s block happens to us all. It’s hard to keep up with what’s working and what isn’t in today’s crowded inbox… Or, is it? The most important […]
Continue readingwords and phrases that POP
It’s not just your message that matters, but how you say it. Nobel Prize winning Daniel Kahneman calls it cognitive ease. The human brain likes to believe what is familiar and easy to process. The next time you need to get your point across, keep it simple, legible, and memorable. In his book, Thinking, Fast and […]
Continue readingWhat to Do When It’s Your Data that Just Got Breached
“There are only two types of companies: those that have been hacked and those that will be hacked.” –FBI Director Robert S. Mueller, III We live in a world where your data can be breached in a heart-beat. What is important is how you handle it. For most of us, a data breach will be […]
Continue readingCheck-list: 8 Secrets to Emails Your Readers Will Love
Just a quickie today. I put together a super handy check list that you might find useful to go through when creating your next email. Click on the image to download the PDF and save for future use, or print it out and keep it near your computer… Thank you for stopping by. I […]
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