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mandy
Quick Reference Guide: Facebook Images and Ads
Have you ever published a Facebook image only to see your Pulitzer Prize winning call-to-action fall outside of the image boundaries so it not visible in the Newsfeed? Arghhhhh! How can anyone keep up with Facebook’s ever-changing image dimensions? Here, actually. Here’s every Facebook marketing image dimension in one place–updated for today’s Facebook–as of January […]
Continue readingA Good Story Isn’t Enough
“Storytelling” has been a hot topic for the past few years. For good reason. It’s pretty well documented that we humans are hardwired to learn from and respond to stories. Business and nonprofits are all over this trend. But here’s the deal: a good-even a great story isn’t enough. What I really want is to see a […]
Continue readingGet the Most Out of Facebook for 2014
Yep. Facebook is a moving target. Just when you figure it out, they change the game. We’ll also confess that we’re bigger fans of blogs or building communities of interest for your social media program than we are of Facebook. That said, Facebook is probably still useful to you and because so many people are […]
Continue reading[Year-End Fundraising] Beginner’s Guide to Split A/B Testing
Need convincing that Split A/B testing is worth the time? Data doesn’t lie. Here are data points that show Split A/B Testing: Helping the Obama Campaign be more competitive: Optimization at the Obama campaign: a/b testing Growing a housefile: How to Quadruple Your Opt In Rate Increasing click through rates: How changing a single word increased click through […]
Continue reading[Year-End Fundraising] Using Social Media to Boost Year End Giving
Forget everything you’ve read and seen about Facebook “reach” falling off a cliff. Yes, everyone’s Facebook “reach” dropped in December, however, early statistics are showing that while “reach” is down, “click-throughs” (engagement) are holding steady and may even be up a little. This data point is what’s important for year-end giving. 9 Ways Social Media […]
Continue reading[Year-End Fundraising] Raise More Money with List Segmentation
Want your year-end emails to perform better? Be relevant. Segment your communications. One recent study showed that emailers boosted their email campaign performance by 10% – 15% using segmentation. Blast emails are not only costing you campaign performance. In today’s cluttered market, they are probably annoying your supporters. Send people content they care about—and only […]
Continue reading[Year-End Fundraising] Light Boxes Work!
You might find nothing more annoying than a light box (the form-based box that pops up over a website with a call-to-action). But they work. They especially work well for year end giving, special campaigns, and capturing subscribers. Here’s why. Your conversion rate goes up with a light box because more people are seeing your […]
Continue reading[Year-End Fundraising] Top Tips for Your Landing Page
Your year-end campaign landing page has one job: complete the donation. Top tips for year-end landing pages Simplicity equals conversions. The more complicated you make things, the lower your conversion rate will be. Fewer distractions, fewer fields. The charity: water donation page here is the most streamlined version we’ve ever seen. Yours doesn’t need to mimic […]
Continue reading[Year-End Fundraising] Messages, Powerful Structures, and Narrative Arcs, Oh My!
Why do people give? Before we get into messaging, it’s important to understand what motivates people to give. Getting into the mind of your donor helps you write copy your donors will respond to rather than writing what your internal stakeholders want donors to hear. Make sense? There’s a ton of research into why charitable […]
Continue reading[Year-End Fundraising] Email Frequency and Cadence
How many emails are too many? What’s the best timing for your year-end emails? Frequency is simply how many times emails are sent. Cadence is the pattern of your email drop, the spacing or timing. Frequency and cadence for year-end fundraising are unique from any other time of year. With the year-end tax deadline looming, we’ve learned in recent years […]
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