Are you missing this easy opportunity to impress?
I have a confession.
This used to be my new subscriber’s FIRST impression of me. What a HUGE MISSED OPPORTUNITY! Your confirmation page is your first impression. It’s in your subscriber’s face! Make the most of this moment.
Here’s how to make the most of your confirmation page “welcome” copy:
- Make your subscriber feel appreciated
- Make your reader feel like part of a special group or “family”
- Tell your subscriber what to expect now that they’ve subscribed or signed up with you, e.g. breaking news along with a weekly “tip sheet”
- Ask your readers to take a next step: “next,” might be “like us on Facebook,” “check out our latest report from the field,” “use this 15% coupon in the next week as our welcome to the family” or “confirm your subscription in the email coming to you.”
The first thing my new subscribers NOW see is a carefully crafted welcome page. You, too, can make a great impression starting right now with a quick polish of your confirmation page. Here’s an example of my confirmation page copy, now.
Thank you for stopping by. I know you’re a busy person and I really value your time. YOU are my business. My business is to create tools, share insider knowledge, and give you confidence that you’re doing the right marketing at the right time to hit your revenue goals.