mandy
Author Archives: mandy
mandy
How not to look stupid in your emails
Using big words in your email marketing isn’t just dumb. It makes you look stupid. Research out of Princeton reveals that using big “pretentious” words comes across as a sign of low intelligence and low credibility. Using small words comes across as far more credible. It’s also smart email copy writing. People click on what’s clear. […]
Continue readingDid social media kill the newsletter?
No. But the game changed. Here’s how. A dozen years ago, we found that newsletters were a brilliant way to “soft ask.” Share some great content, ask for a donation or sale in the content of your newsletter, and BAM! the money rolled in. It *was* brilliant because a newsletter cost very little in production […]
Continue reading27 Hot Ideas to Grow Your Email List With Highly Qualified Leads Super-Fast
Ever wish you could get the Cliff Notes for growing your email list? You know, just go straight to what works, and forget everything else? Well, here’s your chance. Click here to instantly get: 27 hot ideas to grow your email list with highly qualified leads super-fast. Also, mind helping me out with something? This hot-idea tip-sheet is […]
Continue readingBuild irresistible moments of curiosity into your emails
Did you know that 55% of your readers spend less than 15 seconds actively on a web page before bouncing off? This quick of a bounce is really hurting your click-through rate to get the sale, donation, or registration. I’m about to show you a super-effective way to keep your readers glued to your email […]
Continue readingGenius tool to cure subject-line anxiety
Admit it, you’ve agonized over an email subject line longer than you wanted. This debilitating condition is called subject-line anxiety. And it drives you crazy. Until now. If you just gotta get an email out the door and don’t have time for “creative angst”… I’ve got the tool for you… This free tool analyzes your […]
Continue readingOne big reason to not be frustrated with Facebook
Are you frustrated with Facebook? Your “Reach” is way down, no-one sees your posts, and the only thing about “Facebook algorithm” you really understand is that you never want to hear the words “Facebook algorithm” again. Still holding out hope Facebook will work for you? Good. There’s at least one way Facebook can work wonders […]
Continue reading5 ways to write truly powerful emails
Email copy writing is truly an art, so it’s easy to understand why so many people struggle with it. But don’t let this scare you. Yesterday I shared that the three biggest online marketing challenges clients and reader experience are: It’s a struggle to grow my email list I don’t know what to say to […]
Continue reading3 truths about growing your email list
You’ve tried everything you know to grow your email list. So where, exactly, are your thousands of online customers or donors? The truth is, most of us struggle to grow our email list. And even if you have 1,000 or 25,000 email addresses, it’s tough knowing “what to say” in emails. I know. The three […]
Continue readingFree photos, headline hacks, copy writing tips, and bears, oh my!
I pay fierce attention to how entreprenuers and nonprofits grow their email lists. I’ve come across some email opt-ins that are just too good not to share. These gems offer free goodies you can use *and* lessons on how highly successful email opt-ins are working. Get “52 Headline Hacks: A cheat sheet for writing blog […]
Continue reading5 steps to create an email opt-in offer that really grows your email list
Using an email opt-in offer to grow your email list is a hot trend right now. Because it really works. If you’re already using an email opt-in offer, or “lead magnet” you already know how well they work. Here’s a great example: If you’re not using an email opt-in, what’s holding you back? You don’t […]
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