You are brilliant. Your service, product or mission is POWERFUL and exactly what the world needs right now. I believe in you 100%. But does your marketing… your subject lines, headlines, blogs and opening lines come across as powerful as you really are? Or does your marketing sound like “corporate-safe-speak?” I’ve got a sobering […]
Continue reading“Even if you’re not a retailer” You only have a week until Black Friday. Forget the pumpkin pie; I want you to get a slice of the Black Friday pie. And it’s easier to do than you think. Before you say, “I don’t sell on Black Friday because I’m a blogger, a nonprofit, an information […]
Continue readingRemember when you first learned to ride a bike? Your mom or dad held you as steady at the same time they gave you the rolling start you needed to get confident pedaling and keeping your own balance. That’s what this guide is for your email marketing for sales or donations. Like riding a bike, […]
Continue readingWhile in Australia Nick Woodman wanted to create a surfing video. He created the video using a waterproof camera and Velcro strap that he found in his luggage, and… GoPro was born… Like 99% of all births, it didn’t go exactly as Nick thought it would. For starters, Nick’s manufactured his first GoPro product […]
Continue readingYou’ve got a mind-blowing webinar. You’re product is hotter-than-a-jalapeno. So why aren’t you getting the sales you expected? Scratching your head about about where to start to fix it. Then it sneaks up on you… … that creeping loss of confidence because you’re leaking revenue like a sieve. RELAX… It’s not your fault. Before […]
Continue readingShake up your next email campaign with an animated GIF. What’s an animated GIF? An animated GIF is embedded in your email and looks like a video, but it’s really just an animated image, and… … a fun visual treat for consumers, and… … is like a rocket-booster for your click-throughs and sales. Animation […]
Continue readingAre you baffled as to why Donald Trump is so popular? I’m gonna tell you why I think he’s so popular… But more than that, In true entrepreneurial fashion… I’ve figured out how you can turn his moves on their head to help your businesses and nonprofits get tons of attention, leads, and sales […]
Continue readingYou’re slammed, swamped, or skewered. You’re trying to get out the door for vacation. You just don’t have time to write a masterpiece email and… You don’t want to drop some mediocre junk on your beloved readers. But you need to get something out there… I get it. Here are my top three strategies that […]
Continue readingWould you like consistent income from your promotional emails without sounding pushy or desperate in your email copy? Of course you do! NO ONE wants to come across sounding like an icky salesman. And for good reason. Over 26 scientific studies confirm the obvious: people don’t like being sold to. The data reveals that […]
Continue readingIf you’ve ever written a promotional email you’ve pondered this question… Which is better, short copy or long email copy? The rule is that you should write only as much as you need to in order to convince someone to take the action you want them to take. Trying to be succinct in your […]
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