How long should my email copy be?

  If you’ve ever written a promotional email you’ve pondered this question… Which is better, short copy or long email copy? The rule is that you should write only as much as you need to in order to convince someone to take the action you want them to take. Trying to be succinct in your […]

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What’s your secret sauce?

  It’s been said that the secret to delicious New York pizza is in the water. New Yorkers swear that its the local water supply that makes pizza and hot dogs taste better than anywhere else. Could this be true? Wouldn’t it be funny if we found out that an intern at the NYC Water […]

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The Ultimate Guide to Email Frequency

  Do you want to know the “perfect” number of emails you should send? Of course you do. We all want to send enough email to get the dough rolling in, but not so much that your hard-won subscribers opt-out or you get spam complaints. Yes it’s true that email frequency is unique to each […]

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14 MUST SEND email campaigns to make money in 2016

  Do you like finding cash under couch cushions or in a pocket that you didn’t know was there? It feels like a windfall, right? Here’s is the same thing… only with your email list. And, you can find the same hidden cash from your email campaigns without coming across as too pushy, salesy, or spammy. […]

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