mandy
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mandy
Instantly boost your email copy writing for dazzling results
Who’s the best person to write your email copy? It’s not you. It’s your customer. It’s your donor. It’s the man, or woman, or teenager, or elderly donor, or 45 year old finance executive that’s reading your email. That person you want to take action. Here are 4 ways you can instantly boost your copy writing 1. […]
Continue readingIt’s only 56 days until Thanksgiving
It’s only 56 days until Thanksgiving. Our biggest sales and donations quarter of the year has arrived. Time to gear up your year-end email marketing. This week I’m re-sharing my popular year-end fundraising series from last year, almost all of which is applicable to for-profit sales too. Year End Email Marketing Tips Your Campaign Brief […]
Continue readingQuick win: Turn your email signature into an effective call-to-action
Did you know that on average each of us sends, receives, and replies to about a 100 business emails per day? Want to get the most out of these 500 high-value impressions per week? Here’s an easy peasy quick win you can use in the next 5 minutes to boost your email list, or get a […]
Continue readingHere’s the best advice I got all week
Want to stand out in today’s digital communications? Make it easy for your reader. Be direct. And pass the 50 word test on your website, email, landing page, or blog to get higher conversions. What’s the 50 word test? It’s the best advice I got all week. I failed the 50 word test and will […]
Continue readingWow! Here’s Your Social Media Post Cheat Sheet
My Clever Agency is living up to their name with this wildly useful Infographic shown below (keep scrolling). They give you social media posting template with annotated advice. I think the “timing” at the bottom of the Infograph is a bit of dodgy advice. I also encourage you to place your top keywords in your title, not […]
Continue readingIt’s only 111 days till Christmas
More importantly, it’s only 84 days until Black Friday, when your year-end campaign becomes most visible. If you’re in retail or a nonprofit, you just shuddered reading this. This means you have about 83 days to prep for the season that drives, on average, 40% of your revenue. You’re up to the task. I believe […]
Continue readingHow to pass the fortune cookie test
Are your sales or donations stalled? You ran a “sure-fire” campaign that just tanked? Whenever I hear crickets rather than cha-ching’s, here are the top mistakes I troubleshoot for where I veered off course. Mistake #1: If you’re selling to everybody, you’re selling to nobody Did I skip over the unglamorous work of narrowing my target […]
Continue readingSteal this right now
I was a lot happier for The ALS Association’s Ice Bucket Challenge success before I actually felt that ice water hit my own head. Holeee crap! That was reaaaaaalllllly cold. No more afternoon energy slump over here. The Ice Bucket Challenge is no longer “bucket size.” It’s a bona fide “glacier size” campaign. It’s raised […]
Continue readingWhen you need an image better than stock photo
Images work. Images bolster your opens, clicks, shares… you name it. Your audience loves images. It’s why Instagram’s popularity is skyrocketing and Pinterest is a major source of retail traffic. Pinterest refers up to 40 times more visitors to HSN.com than other social networks. Pinterest also dominates social media shares. Original images related to your […]
Continue reading9 proven tips you can use to write more share-able headlines
“List posts” are a hot ticket to viral shares. Pinterest is totally killing it in the percentage of social media shares. Who knew? No wonder Buzzfeed has gone “all in” on Pinterest. Only 11% of all content is ever shared more than 100 times. Ouch. If you want your content to get shared, Coschedule, the company […]
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