We jump on a video call (and did even before Zoom became a household word) to find out if we're a good fit. I get a solid understanding of your project by asking the right questions and giving you initial feedback and concepts. You leave this conversation with a sense if I'm the right person for the job.

If we both decide we're a good fit, I’ll send a proposal of work that clearly spells out the project goals, process, a list of deliverables, a firm project quote, and a proposed timeline.

You get a solid first version of your conversion copy (because of the validated research) with annotated notes and questions for your feedback.

This outline shows you the messaging and concepts and how I propose they will be featured and presented on each page. Once you approve this outline, I get back to the keyboard to finish writing your conversion copy.

We put our heads together to make sure your copy nails the landing better than Simone Biles (and she's gold-medal gooooooood).

Let's not pop the champagne just yet.

As a conversion copywriter, my work isn't done until we squeeze every lead and sale out of your copy. Once your pages or ads are live, or your emails are into production we use actual performance data and online tools to validate that your copy is, indeed, a converting machine.

Once you're live, we use ACTUAL performance data to keep testing and optimizing your most important touch points with buyers (let's squeeze every ounce of juice we can).