mandy
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mandy
[Year-End Fundraising] Your Campaign Brief
It’s not too late to have your best year-end fundraising campaign ever C’mon. You know you want your best year-end online fundraising campaign ever this year. We’re here to help you. For the next several Fridays, we’ll run a series of tips you can immediately use to have your best online year-end fundraising campaign […]
Continue readingCut your writing time in half with this one tool
This one tool will make writing your blog go much faster The blue screen of death is the worst. But a close second is that blank white screen just waiting for an inspired high quality blog that your readers will love and be moved to action. Suffer no more. Here’s a blog template that is […]
Continue readingNew Research: Not all emotions are created equal
Emotions rather than logic influence our decisions and compel us to take action. Not all emotions are created equal. Fractl conducted research earlier this year on which emotions were more powerful in viral marketing content. The findings of this research have implications way beyond social sharing: emotions are at the heart of all copy writing, not […]
Continue readingHow Valuable is a Blog Really?
While Facebook has the highest social media visibility, consumers say that blogs rank higher than Facebook and Twitter for shaping their opinions and purchasing decisions. This makes a blog pretty valuable. Here are a few reasons why blogs are still one of the most valuable social media tools you have. Blogs: Make you a bona-fide expert […]
Continue readingWhat’s the one thing you want your reader to do?
What is the one thing you want your reader to do? The answer to this question is your call-to-action (CTA) and should guide your thinking about every aspect of your campaign, email, or post. Your call-to-action (CTA) is one of the most important aspects of your online communication. We’re firm believers that every communication should […]
Continue readingWho Knew? Links Are Outperforming Photos on Facebook
What works on Facebook today, may not tomorrow. Have you noticed a few major Facebook brands and personalities, such as George Takei, have been posting links as much as, if not more than, photos on Facebook lately? It’s because links are actually outperforming photos for click-throughs right now. It seems that when all us experts […]
Continue reading“Where’s Papa going with that axe?”
“Where’s Papa going with that axe?” said Fern to her mother as they were setting the table for breakfast. –E B White, Charlotte’s Web To succeed in the fundraising business, we all need to be master story tellers. Really great stories start with powerful opening lines. Every fundraising letter, email appeal, or blog post you write […]
Continue readingGet Your Emails Opened With These Insider Tips
Year-end fundraising is around the corner. Email inboxes will be jammed with holiday deals and charity appeals. How do you stand out from the crowd enough to get opened? Data shows that about 80% of people will scan your subject line in their inbox, while only about 20% will actually open it. Click-throughs matter more […]
Continue readingWhat Works Best? Negative or Positive Frame
“Losses loom larger than gains.” This means people will work twice as hard to stop losses than achieve gains. Research led by Princeton Nobel Prize Winning Psychologist Daniel Kahneman reveals that someone who loses $100 will lose more satisfaction than another person will gain satisfaction from a $100 windfall. This is why the use of trial […]
Continue readingYou Need a Break: Create Mental Whitespace
“Every two days we create as much information as we did from the dawn of civilization up until 2003.” – Google’s Eric Schmidt With that kind of information overload, it’s easy to get overwhelmed. Here are some quick tips on how to unclutter your mind and free yourself up to concentrate on your highest value […]
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