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[Year-End Fundraising] Your Campaign Brief

 

It’s not too late to have your best year-end fundraising campaign ever

C’mon. You know you want your best year-end online fundraising campaign ever this year.

We’re here to help you.

For the next several Fridays, we’ll run a series of tips you can immediately use to have your best online year-end fundraising campaign ever.

Before we jump into today’s topic, Your Campaign Brief, here’s all of the topics we plan to cover:

• Your Campaign Brief
• How to structure a powerful email
• Narrative arcs
• Cadence and frequency of your email campaign
• List segmentation
• Making the most of a matching gift campaign
• Your Landing Page
• Your Year-End Lightbox
• Using social media to boost your year-end revenue
• Split A/B testing – what’s important to test and how to test it
• Any other topics YOU ask us to cover. Click Let’s Ask Mandy to submit a question.

Campaign Brief

One of the most strategic campaign tools is your Campaign Brief, sometimes called the Creative Brief.

A good Campaign Brief serves as both a roadmap for your campaign and inspires creative thinking. More often than not campaigns are executed by multiple people and departments, so your Campaign Brief is a necessity for keeping everyone on the same page and creating a consistent email campaign. The most important: a great Campaign Brief asks the right questions to push you to more creative and inspiring campaign.

Start your year-end online fundraising campaign by completing your Campaign Brief with your internal stakeholders.