mandy
Author Archives: mandy
mandy
Wouldn’t You Just Know It?
A couple of weeks ago, we posted The Sweet Spot of Sharing about sharing, e.g. what makes posts, video, and blogs engaging and go viral. Wouldn’t you just know it that after we hit the send button we came across some more “sharing” data that is so good, we, well, need to share it. Marketo […]
Continue readingWhat font works best?
Ever wonder what’s the best font to use for your website, emails, eBooks, sponsor proposals, and presentations? Technically, you “should test,” but thanks to neuroscientists and the New York Times, you’ve got some good research to help you choose the right font from the get-go. Baskerville Wins In December, Errol Morris of The New York Times conducted an experiment […]
Continue readingThe Sweet Spot of Sharing
It’s smart to ask your viewers to “share” your emails, Facebook posts, blogs, and twitter to gain more views and inspire a hot topic go viral for you. But what makes content share-able? Some smart people have done a ton of research on that topic that we’re sharing with you today. One nugget: email is […]
Continue reading150 Times a Day
“The average person reaches for his or her smartphone 150 times a day.” The Chicago Sun Times just laid off their entire photography staff because their consumers are demanding more video content than photos. Yet at the same time, 500 million photos are uploaded to the Internet every day. Why the contradiction? What does it […]
Continue readingIn Defense of Failure
“I have not failed, I have just found 10,000 ways that don’t work.” — Albert Einstein Success and failure has never been more transparent to the world in our history thanks to social media. Especially if you’re a cat. No one wants to experience the kind of backlash Abercrombie & Fitch is experiencing today by declining to carry plus […]
Continue readingConsistent Content Grows Your Housefile
Valuable advice in a brief tweet. We picked up this powerful tweet from this year’s Content Marketing World Sydney quoting Julie Fleischer from Kraft Foods during her presentation, How Kraft Foods Mines Consumer Insights to Create Content that’s Always Spot On, Right Now, and Never Ever Boring. Content marketing ‘consistency’ is the difference between “having […]
Continue reading✉ Using Symbols in Your Subject Lines
Have you noticed the usage of symbols (such as hearts ♥ and stars ✪) in subject lines has been on the rise in recent months? Some data shows that correctly using symbols in your subject line can boost your open rates. Whether your open rates sustain after the novelty is yet to be determined. Swiftpage.com investigated the […]
Continue readingHappy Star Wars Day
Happy Star Wars Day! Let us be the first to say “May the 4th be With You.” Have you ever been surprised by a commemorative week, month, or day? Never again miss International Ice Cream Day. Download this calendar of commemorative dates. Use it when you plan your editorial calendar for Facebook and your Blog. […]
Continue readingBurning Cash
Today’s post is an eye-opener. We frequently ask our clients to identify the biggest challenges they face. One of the top three responses is always “employee turnover” or something related to finding and keeping good digital staff and especially good database experts. Today’s current “Big Data” trend requires some highly skilled analysts. We also regularly […]
Continue readingHeads or Tails?
Not all decisions are as simple as “heads or tails,” are they? Dan and Chip Heath have a new book, Decisive, out that offers great practical advice–and freedom–on how to make good decisions. This is one of those rare business book gems that helps as much in your personal life as your professional life. Ever […]
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