mandy
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mandy
New Google Study: Year-End Donor Giving Patterns
Last fall, Google noticed a 30% uptick in searches using general donation terms from August to September. This data point inspired Google to commission a study to see what else it could learn about donors’ online-giving habits. Google “sort-of” released that consumer behavior research this past week revealing that people do actually start thinking about […]
Continue readingEffective Media Interviews
Last week we shared tips for how to make Effective Media Pitches. Our series concludes this week, below the photo, with tips for how to get the most out of media coverage once you land the interview. Be yourself. It’s okay to be nervous, but always be authentic. The media’s BS-meter is pretty honed so […]
Continue readingEffective Media Pitches
Media Coverage is the Ultimate Endorsement The press release may be dead, but the media pitch is very much alive and is a mission-critical piece of your fundraising and advocacy. Media coverage is the ultimate endorsement and third-party endorsement. Face it, media coverage gives you authority and clout that you just can’t get through self-promotion. […]
Continue readingWhat the Heck is Responsive Design?
Mobile web browsing is forecast to take over desktop browsing in the next 18 months. According to Google, their click-to-call ad format for mobile search is so popular it generates 30 million calls every month already. Gartner reports that “Anytime-Anywhere” computing is driving the pc, tablet, and mobile phone market, with an expectation that tablet […]
Continue readingUpdated Study: Subject Line Best Practices
If you’re not using Mail Chimp, you might have missed last week’s update to their report on subject line best practices. MailChimp analyzed the open rates for over 200 million emails and here’s what they found: While we we’ve known for a while that the word “free” usually triggers spam filters, but this study found […]
Continue readingHow to Give a Killer Presentation
If you’re familiar with TED Talks, then you know how brilliant they are. If you’re not familiar with TED Talks, TED is an acronym for Technology, Entertainment, and Design, go to 11 Classic Talks on TED and then come back and read this post. TED Talks are inspiring, motivating, educational, and life changing. As it turns out, […]
Continue readingGmail Changes Might Affect Your Email Campaigns
Gmail is rolling out new email features that automatically filter your email messages to your supporters. There’s a strong possibility that Gmail might be categorizing your emails as “Promotions” which automatically keeps your emails out of your supporters’ “Primary” inbox. This means that your supporters/donors may not see your emails in a timely fashion UNLESS […]
Continue readingLooking for a Breakthrough? This Might Be It.
Ever read a book that is both a professional and personal “A-Ha” moment? The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg is one of those books. Not gonna lie. I avoided reading a book on the boring subject of habits and am now sorry I waited. […]
Continue readingPetitions Work Even When Congress Doesn’t
We’ve long been fans of using petitions to build your housefile, segment supporters by interest, and engage your housefile in a trending news topic. But do petitions really work? Here are some low-cost recent examples of effective petitions geared toward business rather than government … which seems to be the theme of petitions that work. […]
Continue readingHow to Get and Use Great Testimonials
Major brands report that Facebook offers their highest social media return on investment. Their second highest social media ROI is from ratings and reviews. Amazon.com and TripAdvisor.com have trained us to look for the star ratings and user reviews. If you’ve ever tested trust logos, such as BBB and Charity Navigator logos, tests prove time-and-again […]
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