Quick Reference Guide: Facebook Images and Ads

Have you ever published a Facebook image only to see your Pulitzer Prize winning call-to-action fall outside of the image boundaries so it not visible in the Newsfeed? Arghhhhh!

How can anyone keep up with Facebook’s ever-changing image dimensions?

Here, actually.

Here’s every Facebook marketing image dimension in one place–updated for today’s Facebook–as of January 21, 2014–including mobile.

We’re bigger fans of blogs and communities-of-interest than Facebook for social media. That said, Facebook is still a pretty valuable tool, especially for marketing and advertising. This reference guide makes it easy to create your marketing and ad images for the maximum exposure.

A text version of these dimensions is available if Infographics aren’t your thing.

You’re welcome.

Thank you Jon Loomer for this handy update!

facebook image dimensions timeline newsfeed posts ads All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]
Courtesy of: JonLoomer.com

 

Here is a text version of the most important dimensions…

Facebook Page Timeline

Cover Photo

  • Image Size: 851×315 px upload and display
  • Height from Profile Photo Edge: 210 px
  • Width from Profile Photo Right Edge: 658 px
  • Width from Profile Photo Left Edge: 23 px

Profile Photo

  • Recommended Upload Size: 180×180 px
  • Display Size: 160×160 px
  • Width of Profile Photo Area Including Buffer: 170 px

App Icons

  • Display Size: 111×74 px

Shared Link

  • Thumbnail Aspect Ratio: 1.91:1
  • Recommended Thumbnail Upload Size: 1200×627 px
  • Timeline Display Size: 377×197 px
  • Overall Size Including Title and Description Area: 377×314 px

Shared Image

  • Recommended Upload Size: 1200×1200 px
  • Timeline Display Size: 403×504 px maximum height and width

Highlighted and Milestone Images

  • Recommended Upload Size: 1200×717 px
  • Timeline Display Size: 843×504 px maximum height and width

 

Posts and Ad Dimensions Across Desktop and Mobile

Page Post Link and Offer

  • Text: 90 Characters
  • Link Title: 25 Characters
  • Thumbnail Aspect Ratio (except sidebar): 1.91:1
  • Recommended Thumbnail Upload Size: 1200×627 px
  • Desktop News Feed Thumbnail Display: 400×209 px
  • Mobile News Feed Thumbnail Display: 560×292 px
  • Sidebar Thumbnail Display: 100×72 px
  • Permalink Thumbnail Display (Desktop): 400×209 px for Link Post, 588×305 px for Offer

Page Post Image

  • Text: 90 Characters
  • Image Aspect Ratio: 1:1
  • Recommended Upload Size: 1200×1200 px
  • Desktop News Feed Display: 400×400 px
  • Mobile News Feed Display: 618×618 px
  • Sidebar Display: 120×120 px
  • Permalink Display: 720×720 px

Page Post Event and Like Ad

  • Text: 90 Characters
  • Event Title: 25 Characters
  • Image Aspect Ratio: 8:3
  • Recommended Upload Size: 1200×450 px
  • Desktop News Feed Thumbnail Display: 400×150 px
  • Mobile News Feed Thumbnail Display: 560×210 px
  • Event Header Image: 714×264 px
  • Sidebar Thumbnail Display: 100×72 px

Page Post Video

  • Text: 90 Characters
  • Image Aspect Ratio: 16:9
  • Recommended Thumbnail Image Upload Size: 1200×675 px
  • Max Video Size and Length: 1 GB, 20 minutes
  • Desktop News Feed Thumbnail Display: 400×400 px
  • Mobile News Feed Thumbnail Display: 618×618 px
  • Sidebar Thumbnail Display: 128×128 px
  • Permalink Thumbnail Display: 720×453 px

Mobile App Add

  • Text: 90 Characters
  • Image Aspect Ratio: 1.91:1
  • Recommended Image Upload Size: 1200×627 px
  • Mobile News Feed Thumbnail Display: 560×292 px

Domain Ad

  • Text: 90 Characters
  • Title: 25 Characters
  • Image Aspect Ratio: 1.39:1
  • Recommended Image Upload Size: 1200×864 px
  • Sidebar Thumbnail Display: 100×72 px
mandy