How not to look stupid in your emails

Using big words in your email marketing isn’t just dumb. It makes you look stupid.

Research out of Princeton reveals that using big “pretentious” words comes across as a sign of low intelligence and low credibility.

Using small words comes across as far more credible.

It’s also smart email copy writing.

People click on what’s clear.

Experts say that you should write your email copy so a 5th to 8th grader could fully understand what you’re saying.

Wondering how you can shift from impressing your colleagues and boss with high-falutin words to writing to an 8th grader?

I got you covered.

Actually, a guy named Perry Marshall has you covered with his email text grader:

That’s right.

You get to copy and paste the text of your email into his Flesch-Kincaid Grade Level analyzer to judge the readability level of your email.

The Flesch-Kincaid measures the number of years of education generally required to understand your text.

Go on. Try it.

You know you’re curious.

P.S. This blog post reads at a Grade 6 level.