Free photos, headline hacks, copy writing tips, and bears, oh my!

I pay fierce attention to how entreprenuers and nonprofits grow their email lists.

I’ve come across some email opt-ins that are just too good not to share.

These gems offer free goodies you can use *and* lessons on how highly successful email opt-ins are working.

Get “52 Headline Hacks: A cheat sheet for writing blog posts that go viral”

Jon Morrow is an expert blogger on blogging.

Jon got his start at Copyblogger before launching Boost Blog Traffic.

It’s also worth noting that Jonwrites and publishes his blog with a microphone and speech recognition software because muscular dystrophy has stolen his ability to move anything but his face.

  • He offers high-value “done for you” headlines you can swipe (it’s pretty fantastic)
  • His opt-in is super easy on his homepage with asking just for an email address in a prominent box under the header
  • I found out about his opt-in via an email from Daily Blog Tips–another blog that offers blogging advice.

52 Hacks - Opt-in



52 Hacks-Email-Tweet

Get Ray Edwards’ Copy writing guides

Ray Edwards is an expert copywriter and here is his opt-in:

  • He offers high-value copy writing guides in exchange for your email address (I would have preferred they be in PDF form).
  • His opt-in is super easy on his homepage with a sidebar sign up AND he has a light box
  • He fulfills his offer immediately on his confirmation page/thank-you page with a link to download your guides right away.
  • I think he could improve his process by also sending an immediate email with the same link and reaffirming we can expect to get his blog posts and product offers via email. An immediate email affirms that we have an email relationship.
  • He delivers his email offer via download, but could consider a short illustrated video too.

Ray Edwards Homepage

Ray Edward LightBox



Get Good Great User Interface is a conversion optimization agency that “shows” their work through their opt-in. This free opt-in feeds two sales funnels, actually:

  • Subscription newsletter
  • Consulting gigs

Here is their gorgeous interface, please remember, yours doesn’t have to be THIS good, but a girl can always dream.

GoodUI Example






Death to the Stock Photo

Aside from a super-clever name, Death to the Stock Photo offer higher-quality stock photos to give your communication more “Oomph” than you get with iStock or Shutterstock. Death offers a monthly premium subscription for $10, but their email opt-in is a set a free photos delivered monthly to your inbox for free.

Oh, and FastCompany uses their stock photography for their highly visual header, which is how I found them. Nice exposure. No wonder they only charge $10 per month. These two photographers know how to market.



…and the bears, oh my!

You’ll thank National Parks Conservation Association for hitting you in the gut with this light box. There’s no real “freebie” here. Instead, they “dive right into your heart” with two big values: pride in our national park system and social proof of 800,000 other subscribers. Well done. I just signed up, so I’m excited to see their email welcome series to convert me to a donor.

NPCA landing

Note: Today’s blog is a day late due to Internet cable glitch. My sincere apologies.