While most people do good in some way – donating to a cause, volunteering, etc. – their motivations aren’t the same. In fact, researchers from Hope Consulting have identified six reasons people in the US support causes.
Most donations (about 25%) come from Personal ties (peer-to-peer). If you rank by number of people rather than dollars donated, then the Repayer is the most common category at 23%.
Six Reasons for Giving
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