Quick win: Turn your email signature into an effective call-to-action
Did you know that on average each of us sends, receives, and replies to about a 100 business emails per day?
Want to get the most out of these 500 high-value impressions per week?
Here’s an easy peasy quick win you can use in the next 5 minutes to boost your email list, or get a new Facebook fan, or get a new petition signature, new participant, or promote a discount coupon–for FREE.
Just add an effective call-to-action line to your email signature.
If you use Outlook, just go to your File Menu > Options > Mail > Create or modify signatures for messages – and add a call-to-action to your signature.
If you use Gmail, just go to the gear icon in the top right corner of your inbox and select Settings > Signature Editor and change or add a signature.
I change my call to action out depending on my latest promotion, but my “default opt-in” is 8 Secrets to Emails Your Readers Will Love, which has been very popular.
What’s effective?
- Keep your opt-in to one line
- Make sure your one sentence offers a benefit or two
- Hyperlink the opt-in to make it super easy to select
- You can highlight the link or full sentence with a color if you really want it to stand out from the “sea of grey” in your email
- Avoid images, even if your marketing department sends out requirements for branding of your event or conference. Sell your link in as few as words as possible for maximum click-throughs. You can always put branding and images on your landing page.
Ideas you can swipe
Here’s some ideas for your one-liners:
- Impress your boss with ….
- Early bird discount expires on … Click here to save $250.
- Stop torturing yourself writing new headlines and steal these proven headlines.
- Get exclusive flash sale alerts here
- Be a hero tonight with this 15 minute delicious recipe for dinner
- 101 Words that Sound Like Sounds to jazz up your writing.
- BOOM! 15 ways to wow your audience. Yours free.
- Stop being the thing that goes bump in the night and download Insomnia No More.
- Want to know how to stop your teen from smoking?
- Follow me on Twitter.
What’s stopping you?
What’s not to love about this quick win?
- 5 minutes to complete
- Free
- New clicks from high value contacts
