Multi-chapter Social Media Engagement Handbook
Whether you work for a multi-chapter organization or not, you’ll find American Red Cross Social Media Handbook for their chapters is a helpful starter guide for becoming socially engaged. This guide offers tips for:
- Identifies the basic practices that a socially engaged chapter engages in (handy job description)
- A flow chart on when to engage in a social media conversation about your organization or topic
- Recommended social media platforms
- Targeting your audience … “a smaller group of engaged participants is better than 10,000 non-engaged subscribers.”
- Ideas for generating content
- Inspiring donations via social engagement
- How to measure the impact of your social engagement
While everything may not fit your program, using this guide as a jumping off point might prove helpful: RedCRoss_Social-Engagement-Handbook-2-0.