It’s only 111 days till Christmas
More importantly, it’s only 84 days until Black Friday, when your year-end campaign becomes most visible.
If you’re in retail or a nonprofit, you just shuddered reading this.
This means you have about 83 days to prep for the season that drives, on average, 40% of your revenue.
You’re up to the task. I believe in you.
Let’s. Start. Now.
Here’s a quick checklist to help you get organized now to have the best year-end ever
- Keep building your email list with mini list-building campaigns – especially to give yourself time to build a trust relationship with your new prospect
- Segment your list so you can customize your messaging and “offer” to each segment
- Choose your year-end campaign theme that is compelling and true to your brand
- Create your key campaign messages that generally speak to your target audience’s top 5 pain points, goals, or why they support your nonprofit. If you don’t know, without a doubt, what these are, your very first task is to start talking to your target audience 1-1 to get this answered
- Create an inventory of all the stories, quotes, images, and testimonials you need assemble for your year end campaign
- Decide how many communications you’ll send. Remember the “rule of 7” which says that a prospect needs to hear your marketing message at least 7 times before they take action and buy from you or donate to you
- Create your campaign calendar that includes listing all emails, holiday cards, direct mails, and social media that supports your campaign messaging–with dates
- Create your dedicated landing or sales page – this is very important for conversion
- Create your light box (pop-up) for your “deadline” push the month of December
“What gets scheduled gets done.”
Right now, schedule at least 4 hours per week, every week until Thanksgiving, to work on your your year-end campaign to get it all done right. Block out Wednesday mornings, or Thursday afternoons, or Monday mornings. Whatever works for you. Just book it.
