Millennials and women are generally the most active social media users. But did you ever wonder which social media platform your target audience prefers to use? A recently released analysis shows you exactly “who” is using “what.” RealityMine collected enough data to compare age, gender, household income and education levels of users of the most popular […]
Continue readingAre you ready to stop sending boring emails that don’t convert? Here are 49 proven techniques to help you be more persuasive in your emails. Think of this as your personal email marketing “hot sheet.” These are all winners. These bite-sized, tested and proven techniques, work for any kind of email campaign: welcome emails, drip […]
Continue readingCarol wrote me a few months ago… “I love your articles. I just wonder if writing emails with the idea of helping people works for the author. I don’t have anything but books to sell my readers, not something to help them save money, look good, fix problems, ask for a donation, or save […]
Continue readingYour bullshit meter is as good as its ever been. You want to know why? I totally blame this on the lawyers and marketers that have polished copy, headlines, and subject lines so much that they don’t really say anything anymore. Here’s what I mean. I got an email today with this headline: “Get bold […]
Continue reading“People don’t buy a mattress. They buy a good night’s sleep.” People buy results. A “good night’s sleep” is the result of buying the right mattress. Spring coils, free delivery, and pillow tops are all features of a mattress that pale in comparison to waking up in the morning feeling refreshed. Or, waking up without […]
Continue readingI’m holding a free live webinar training this week–with a bonus worksheet to create an email during this live training. 7 Genius Email Marketing Tips Thu, July 9, 2015 at 2 pm Eastern, 11 am Pacific Learn 7 easy-to-use tips to make your emails stand out in your readers’ inbox using the same tools professional […]
Continue readingIt’s easy to get overwhelmed when you sit down to write email copy. I find a good place to jump in is to focus only on the things that make your email copy convert at a higher, better rate. Skip the bells and whistles for what’s really going to drive more revenue. Just get the […]
Continue readingThe hardest part of email marketing is writing the emails. I just made your life easier. The How to Write Emails that Convert Cheat Sheet is designed to make writing really great emails, that truly convert, a whole lot easier for you. This free cheat sheet is for beginning email marketers, but is also a great […]
Continue readingDon Draper knew this much: emotional headlines persuade people to read, click, and share. This has been true since research began back Draper’s era of advertising, in the 60’s and 70’s. It still holds up in today’s social media environment too. Coschedule published research last year showing that emotional headlines get more more shares… almost […]
Continue readingThe hardest part of email marketing is coming up with ideas and writing them. Am I right? There’s this “mental ramp” that you go through just to get into writing mode. Does your “mental ramp” involve cleaning the garage, walking the dog, doing four loads of laundry, surfing Facebook, and watching YouTube videos of dogs […]
Continue reading