How many newsletters in your own inbox do you actually read? 1 in 20? (be honest) How many do you actually look forward to reading? 1 in 10? How many do you swipe into the trash can without opening? 80% of them? Am I right? {giving you a minute to soak in which category your newsletter […]
Continue readingIt’s been said that the secret to delicious New York pizza is in the water. New Yorkers swear that its the local water supply that makes pizza and hot dogs taste better than anywhere else. Could this be true? Wouldn’t it be funny if we found out that an intern at the NYC Water […]
Continue readingDo you want to know the “perfect” number of emails you should send? Of course you do. We all want to send enough email to get the dough rolling in, but not so much that your hard-won subscribers opt-out or you get spam complaints. Yes it’s true that email frequency is unique to each […]
Continue readingDo you get emails from people that you LOVE to open and read? You can always count on their emails being funny, surprising, escapist, or just super-helpful? They hit you like a whiff of cookies baking in the oven and BOOM, you’re instantly in a better mood. Do you secretly wish your emails […]
Continue readingI can’t write your next email campaign for you… …but this is the next best thing (and it’s free): When you’re staring at that blinking cursor on blank page like a deer in the headlights, the thought of writing the first sentence, much less an entire email campaign just sucks all the air out […]
Continue readingHow would you like your next email campaign to be as welcome to your readers as a steaming mug of hot chocolate during a January arctic freeze… … and bring in revenue at the same time? A drip email campaign is a pre-configured set of really good emails that automatically go out to people who opt-in–whether […]
Continue readingDo you like finding cash under couch cushions or in a pocket that you didn’t know was there? It feels like a windfall, right? Here’s is the same thing… only with your email list. And, you can find the same hidden cash from your email campaigns without coming across as too pushy, salesy, or spammy. […]
Continue reading“You will capture the attention of your customers when you enter the conversation already taking place inside their heads…” – Perry Marshall. To grow your business or nonprofit, you’ve first got to get attention, then build relationship (know, like and trust), then convert your readers. The avalanche of content we compete with every day can make […]
Continue readingThere’s a big opportunity just waiting for you. Around the holidays people are already in the mood to SPEND… … even if you’re not in retail. More importantly, did you know this is ALSO the best time of year to acquire new leads and customers that set you up for success in 2016? Why? Just […]
Continue readingHave you ever had a marketing email you sent flop? Even backfire? Maybe you got a ton of complaints. Or, you heard crickets because no one opened your email. Or, you had a great open rate, but not one sale or donation. Have you ever secretly worried about your reputation when you get a […]
Continue reading