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10 minutes to more sales, donations, and subscribers

“People don’t buy a mattress. They buy a good night’s sleep.”

People buy results.

A “good night’s sleep” is the result of buying the right mattress.

Spring coils, free delivery, and pillow tops are all features of a mattress that pale in comparison to waking up in the morning feeling refreshed.

Or, waking up without lower back pain.

Or, ending your spouses unrelenting snoring.

Who cares if a mattress has a 10 year warranty or a 100 year warranty if you wake up with lower back pain every day?

The same is true for your clients, donors, and customers.

Up Your Persuasion Game (and conversions)

You can “up” your persuasion game in 10 minutes, by brainstorming what your product, services or mission RESULTS IN for your reader.

Highlight *those* benefits to your reader over the features and watch the floodgates open with more sales, donations, and revenue.

Here’s my “What this means to you” worksheet pulled from my 7 Genius Email Marketing Tips worksheet.

Do it. You’ll be glad you did.