The Secret to Irresistible Headlines: Emotion
Don Draper knew this much: emotional headlines persuade people to read, click, and share.
This has been true since research began back Draper’s era of advertising, in the 60’s and 70’s.
It still holds up in today’s social media environment too.
Coschedule published research last year showing that emotional headlines get more more shares… almost double the share.
Here’s a 1 Minute Training Video on a tool I use everyday, called the Emotional Marketing Value Headline Analyzer to get the stuffiness out of my headlines and subject lines.
It’s based on science and totally FREE.