Heads or Tails?

Not all decisions are as simple as “heads or tails,” are they? Dan and Chip Heath have a new book, Decisive, out that offers great practical advice–and freedom–on how to make good decisions. This is one of those rare business book gems that helps as much in your personal life as your professional life. Ever […]

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Pain-free Editorial Calendar Creation

Do you find creating an editorial calendar daunting? Here are some tips to make creating your blog editorial calendar as pain-free as possible. Before we start, make two strategic decisions about your blog: Choose your blog post frequency. Daily is really tough to manage for most organizations outside of media groups. We recommend that if […]

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Seeing is Believing

Does this image tell a story? Hits home, doesn’t it? The real value to the explosion of social media is the insight into what about social media grabs us: images. It’s why Facebook keeps evolving its Newsfeed to maximize image placement. It’s why George Takei has so many followers on Facebook. It’s why meme’s spread […]

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Must-Click Headlines

On average, five times as many people read your headline as read your body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy This sobering data means that 80% of your subscribers will look at your headline while only 20% of potential readers will click through to […]

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Sleep On It

Ever need to come up with an idea? We’re always looking for an inspired idea for a new campaign, a way to solve the revenue gap, or how to communicate a complex idea. Sometimes we start with Google in the hopes that we can find a case study or an inspired idea. When Google isn’t […]

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Dump Your Social Media Deadwood

After a few years of trying the new latest social media trend, do you now have a sizable collection of so-so social media sites in rotation? New social media tools keep popping up all the time. The latest hot tool is Vine Mobile App that allows you to upload video from your mobile phone instantaneously […]

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Endurance Fundraising in 140 Characters or Less

By Mandy O’Neill published MARCH 7, 2013 I love Twitter. Tweets are easily digestible – and often more powerful than a PowerPoint Presentation. In the spirit of Twitter’s pithiness, I put together a list of the top Endurance Fundraising Questions our team receives on a regular basis and answered each one in 140 characters. I […]

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Charitable Giving Recovery Mirrors Slow Economic Recovery

Blackbaud released its 2012 Charitable Giving Report this week that confirmed what we are all experiencing: charitable giving is slowly recovering but have not yet recovered to pre-recession levels. The report benchmarks Year-Over-Year growth data by sector for all fundraising channels. We’re looking forward to M+R Strategic Services/NTEN’s annual release of benchmark data at the NTC […]

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Email Outperforms Facebook and Twitter 3:1

If your inbox was stuffed with more email from retailers this holiday season, there’s a good reason why. Email is outperforming Facebook and Twitter in terms of sales per advertising dollar spent, according to the Direct Marketing Association.  This trend might affect how you plan your 2013 year-end campaigns. We don’t have comparable fundraising data to […]

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Did “Giving Tuesday” Work?

Skeptical of #GivingTuesday? We wanted to share some early results and 5 perspectives about the success of #GivingTuesday as you’re probably building out your 2013 plan. Network for Good reports that they saw a “significant spike in donation volume” on #GivingTuesday. They processed more than twice as many donations as the same day last year and […]

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