9 proven tips you can use to write more share-able headlines
“List posts” are a hot ticket to viral shares.
Pinterest is totally killing it in the percentage of social media shares. Who knew?
No wonder Buzzfeed has gone “all in” on Pinterest.
Only 11% of all content is ever shared more than 100 times. Ouch.
If you want your content to get shared, Coschedule, the company I use for my clicktotweet application, just made your life easier.
They analyzed almost 1 million headlines in their data bank to see what headlines got shared the most.
I didn’t find any surprises on the list other than Pinterest.
But, this is still good data to share with you if you’re looking build your following with share-able content.
Or, if you just need to turn a hot-headline around fast.
Top shared headline characteristics
- List posts are still hugely popular (I find “big lists” to be the most popular) and do best on Facebook, Twitter, and LinkedIn
- The word “you” gets clicks
- Free, giveaway, and ‘how to’ get big clicks
- Video is most popular on Facebook
- Facebook is still king of social media (no matter how frustrated you are with their market research invasions and Mark Zuckerberg)
- But Pinterest is huge too, especially for shares
- Customize your headlines for each social media channel, e.g. business headlines play better on LinkedIn, Pinterest is home and fashion oriented
- Emotional headlines get the most shares
- Remember when I shared the Emotional Marketing Value Headline Analyzer a few weeks ago? These guys TESTED it on their 1 million headlines and IT WORKS!
I only touched on the highlights of this study.
It’s all good advice if you want your content opened or shared.